NEW QUESTION 1
Northern Trail Outfitters wants to display the currentdate in order emails. What could they use to display the date in real-time?

• A. Reference Content
• B. AMPscript
• C. Enhanced Dynamic Content
• D. Live Content

Answer: B

NEW QUESTION 2
Where can a marketer see the performance summary of a recent email send?

• A. Summary tab
• B. Job Links tab within Tracking
• C. Overview Tab within Tracking
• D. Send Performance Tab

Answer: C

NEW QUESTION 3
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

• A. Keep SPAM complaints under 10%
• B. Keep SPAM complaints under .01%
• C. Make unsubscribe easyand honor immediately
• D. Email never mandatory for customer interaction
• E. Accurately identify the sender in the header information.

Answer: BCD

NEW QUESTION 4
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

• A. Automatically Opt-in all new customers.
• B. Use explicit Opt-in for any new web Sign-ups.
• C. The customers why they want to receive NTO emails
• D. Set Expectation on send frequency and scheduled
• E. Ask for detailed demographic information

Answer: BCD

NEW QUESTION 5
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

• A. Attribute, Value, Operator,Content
• B. Lists, Value, Operator, Images
• C. Preferences, Value, Operator, Lists
• D. Customers, Value, Operator, Content

Answer: A

NEW QUESTION 6
The marketing team at Northern TrailOutfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a “batch and blast” newsletter. The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

• A. Use a substitution string to populate a subscriber’s name in the subject line.
• B. Use a substitution string to populate a photo of thesubscriber in the header of the email.
• C. Change the color of the email background to match their subscribers’ preferred color of choice.
• D. Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content.

Answer: BC

NEW QUESTION 7
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

• A. Preselect email opt-in check boxes at online checkout.
• B. Add a “Sign Me Up” form to the homepage.
• C. Use a list of email addresses purchased from online vendors.
• D. Create an SMS campaign allowing customers to sign up for email.

Answer: BD

NEW QUESTION 8
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

• A. Smart Capture
• B. Publication List
• C. List Detective
• D. Filtered Group

Answer: D

NEW QUESTION 9
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

• A. Email templates
• B. Preference Management
• C. Portfolio
• D. Data Extensions

Answer: A

NEW QUESTION 10
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gearpreference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

• A. Create a test list with all possible content variations and send test emails to that list.
• B. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
• C. Create a test data extension with all possible content variations and send a test email to that data extension.
• D. Create an automation with asend activity that deploys test emails to a test data extension.

Answer: C

NEW QUESTION 11
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

• A. Subscribers who have opened an email in the past 30 days.
• B. Subscribers within a 30-mile radius of a zip code.
• C. Subscribers who have submitted spam complaints in the last week.
• D. Subscribers who have not clicked in the past three months.

Answer: AD

NEW QUESTION 12
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

• A. List unsubscribe
• B. Profile attributes
• C. Publication lists
• D. Suppression lists

Answer: C

NEW QUESTION 13
What is a Master Unsubscribe?

• A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link
• B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
• C. When a subscriber unsubscribes from a list in the Subscription Center
• D. When a subscriber unsubscribes from all emails sent from an account

Answer: D

NEW QUESTION 14
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

• A. Responsive Web template
• B. Media template
• C. Mobile-optimized template
• D. Standard template

Answer: C

NEW QUESTION 15
If all subscribersreside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

• A. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
• B. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
• C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
• D. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

Answer: D

NEW QUESTION 16
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Whichtwo best practices should the marketer use to make the subject line more effective? Choose 2 answers

• A. A/B test the effectiveness of different subjects.
• B. Include information relevant to the message in the subject line.
• C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
• D. Keep the subject text between 50 and 100 characters long.

Answer: AD

NEW QUESTION 17
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