NEW QUESTION 1
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

• A. Click Through Rates
• B. List Growth Rates
• C. Influenced Revenue
• D. Bounce Rate

Answer: A

NEW QUESTION 2
Northern TrailOutfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

• A. Send earlier in the day to give subscribers more time to check email.
• B. Add a clear, brief, and urgent call-to-action.
• C. Use images, not text, to improve email look and branding.
• D. Include relevant preheader text in every email.

Answer: D

NEW QUESTION 3
Which send process can use Sender Profiles? (Choose 3)

• A. Simple Automated Sends
• B. Guided Sends
• C. User-Initiated Sends
• D. TestSends
• E. Triggered Sends

Answer: ABE

Explanation:
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after acustomer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interactionoccurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of anAutomation. (e.g. Monthly newsletter, daily update email, etc.)

NEW QUESTION 4
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

• A. Offer email opt-in when customers create an account
• B. Use incentives such as a discount or free shipping to encourage opt-in
• C. Capture email addresses through the use of browser cookies
• D. Send emails to a purchased list witha request to opt-in

Answer: AB

NEW QUESTION 5
Which method of storing subscriberinformation allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

• A. Lists and Data Extensions
• B. Active Audiences
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 6
A marketer is building a highly personalized email that is sent daily to one million subscribers. The dataneeded for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

• A. Profile Management
• B. File Triggers
• C. SQL Query Activities
• D. Data Filters

Answer: C

NEW QUESTION 7
Northern Trail Outfitters’ (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After submittal, NTO specialists want to make sure the emails are reviewed before approval. What feature should the NTO marketingteam employ?

• A. Standard Workflow Approval
• B. Content Detective
• C. Preview Tab
• D. Two-Step Workflow Approval

Answer: C

NEW QUESTION 8
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How cansegmentation with this scenario be accomplished?

• A. Data Extract Activity
• B. Audience Builder
• C. Drag and Drop Segmentation
• D. Profile Attributes

Answer: B

NEW QUESTION 9
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

• A. Style alt text for when images do not display automatically.
• B. Add background colorsthat match branding.
• C. Use custom corporate font to match their brand.
• D. Make the email completely image based.

Answer: AC

NEW QUESTION 10
A marketer needs to test personalized content in an email prior to sending. How can the marketer easilyminimize the possibility of someone unsubscribing during the testing process?

• A. Create a version of the email that does not include the unsubscribe link.
• B. Deselect the option to Enable System Generated Links in the Test Send.
• C. Send to a Test Data Extension via the Send Flow.
• D. Send the marketing team a link to the Subscriber Preview of the email.

Answer: C

NEW QUESTION 11
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

• A. Use one file type for all images in the email.
• B. Keep total weight with images at 800KB or lower.
• C. Increase DPI and file size for image display.
• D. Rely on image-only emails to engage subscribers

Answer: B

NEW QUESTION 12
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

• A. A callto action can be text or an image based button
• B. A call to action should be direct and action-oriented
• C. A call to action below the fold performs best
• D. Text buttons receive more clicks than graphics

Answer: CD

NEW QUESTION 13
What is a purpose of marking an attribute as hidden?

• A. The attribute is not available for CAN-SPAM compliance
• B. The attribute is not available to store data
• C. The attribute is not available to other users in the account
• D. The attribute is not available to subscribers on the Profile Center

Answer: D

NEW QUESTION 14
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would themarketer be unable to configure a holdback audience?

• A. The Journey is a one-time scheduled send.
• B. Holdback audiences are only available for A/B Tests.
• C. The journey is scheduled to repeat.
• D. Holdback audience cannot be used for subject lines tests.

Answer: D

NEW QUESTION 15
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

• A. style or text for when images do not display automatically
• B. add background colors that match branding
• C. let them be completely image based
• D. use custom corporate font to match NTObrand

Answer: BD

NEW QUESTION 16
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

• A. SQL Query Activity
• B. Segment Activity
• C. Filter Activity
• D. Data Extract Activity

Answer: AC

NEW QUESTION 17
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